"The O Group Stationery"
Designer(s): Jason B. Cohen, J. Kenneth Rothermich, United States
Category: Stationery, Professional
About the Artist
Reconsidering one’s own identity can be a challenge for any graphic design firm. The O Group needed to be modern enough to speak to our luxury-focused clientele, while communicating a personality that was distinctly our own. Carefully considered simplicity was the guiding principle for the design—and while the restrained palette and sparse layouts might seem limiting, it actually afforded more freedom to express ourselves with creative typography and copywriting. Each card has a unique story that tells more about the person than just their title and contact info—and less formal communications (like note cards and tissue paper) push the system even further.