"C Plus Identity"
Designer(s): Tim Belonax and Christopher Simmons, United States
Category: Stationery, Professional
About the Artist
This identity system for a jewelry brand keys of the company’s philosophy of shifting perspective to alter perception. Black and white papers create a fashionable but plainspoken backdrop against which the typography is set as a series of clear and metallic foils. This inkless system requires the viewer to manipulate each piece to catch the light and reveal the text.