Entry Title: "Design is not pretty."
Designer(s): Kevin Yuen, Jeremy Vinson, Hong Kong
Category: Direct Mail, Professional
About the Artist

Entry Description: Tandem Design created marketing collateral that adopted a sophisticated typographic approach using copy to challenge readers’ notion of how they viewed design. The typographic treatment was enhanced with the use of blind embossed and foil-stamped print finishes in a 6-panel french fold format. A set of post cards is enclosed within the package. The graphic expression on cards represents the visual language of alignment, positioning and distinctiveness for brand and business strategies. The overall effect is one that reflects the founders’ design philosophy of ‘Simple, but not Boring’.