"Cisco Linksys Wireless Routers"
Designer(s): Dan Harden, United States
Category: Media and Home Electronics, Professional
About the Artist
These are a line of two wireless routers, for use in the home or office. With a Linksys router at the center of your home or office network, you can share a high-speed Internet connection, files, printers, and multi-player games, and run media-intensive applications at incredible speeds, without the hassle of stringing wires.
Positive Branding Effect:
These new routers have succeeded at reinventing the product branding for Linksys, and customers are responding very positively to this updated Linksys image. These routers express Linksys brand values much more effectively than previous products. Customers instantly perceive a stronger brand that expresses state of the art performance, speed, and reliability.
Mobile Magazine said it best: “If most routers look like Volvos, the new routers from Linksys look like Ferrari’s”. The assertive yet elegant wedge shape, unique wing detail, and high gloss black finish are meant to express high performance and speed, which these products offer over the competition.
Internal Wing Antennas:
Unlike other routers that have dual external stick antennas, these new Linksys routers have internal antennas, which are less obtrusive visually and don’t get in the way of cables or other equipment. These internal antennas are enclosed in a “wing” that runs around the perimeter (the antennas in the wing float above the circuit board, which enhances RF performance). The wing is an innovative performance detail, but also a new and appropriate appearance statement for a wireless device.
Ease of Use:
These routers are easy to set up and use because the connector layout is organized and color-coded; the status panel icons are simple; and there is a one-button setup feature. We also simplified installation terminology without using networking jargon, which makes setting up these routers easier than ever before.
These routers have been a huge market hit since their introduction. Over 21,000 units are sold every week! All major retail outlets around the globe sell these routers including Best Buy, OfficeMax, Staples, Fry’s, Circuit City, Amazon, CompUSA, Target, and many others.
“The Ultra Range Plus family represents a new focus on creating products with the consumer in mind, and it showcases how Linksys is taking Wireless-N to new levels of design, performance, and ease of use” said Greg Memo, VP, Linksys.
“Linksys finally has a completely new router design! No more the blue & black but a more sleek glossy black finish that looks like a space craft from out of this world”, Digg.com.
“No unsightly external antennas”.
“Easy set-up, great signal strength, no external antenna”.
“Sleek and clean styling”.
“Function lights are very easy to read and understand”.
“Download speeds are also far superior to my old Linksys router”.