"Symantec's Norton Today"
Designer(s): Creative Director: Kenn Fine; Project Director: Josh Kelly; Editorial Manager: Paige Lehmann; Developers: Tsilli Pines, Matt Spiro, Scott Barrett, Mathias Baske , United States
Category: Online Advertising Design, Professional
About the Artist
FINE created Norton Today to engage the highly important "Wired" segment and combat any lingering perceptions of Symantec's Norton brand as slower and less current than upstart competitors. The audience is tech-savvy, style-conscious, and looking for compelling design and content such as they might see in their favorite magazines. like Wired or Dwell. The result is a cross between online community and online publication, with content ranging from the useful editorial to the irreverent entertainment. Many articles are coupled with “Flashy” features that provide a visual alternative to words. You can download papercraft bots to create at home. You can call in to a “real geek” to ask questions for inclusion in his podcasts. And you can submit a “Nortonized” video to demonstrate the superior speed and performance of Norton software in a metaphor of your choosing. The design and the net effect is unlike anything seen in the consumer software industry today, and the security software segment in particular.