Designer(s): Lwin Mun Tin THEIN, GOH Yong Yau, Singapore
Category: Stationery, Professional
About the Artist
The foundation of Coal Creative Consultants’ corporate identity was laid out at the inception of the company. However, the corporate collaterals for the company have never been singular with its brand. Our objective was to craft a singular and contemporary identity for the company’s corporate stationery. This identity adheres to the philosophy of the company, which focuses on simplicity, subtlety and the fundamentals of effective corporate design. The result was a subtle and clean extension of the Coal brand, with the use of matt lamination, spot lamination and spot glossing, as well as an effective marriage of black and white, emphasising the company’s belief in simple but strong design.