Designer(s): magneticNorth (mN), United Kingdom
Category: Interface Design, Professional
About the Artist
mNatwork.com is the online home of interactive design company magneticNorth (mN) . In creating the site we simply wanted to communicate who we were and what we do, not just through the content but in the way you find and discover it.
The site is gesture based and invites people to ‘draw’ to reveal more about mN’s offering, client case studies and news. It flips the traditional website page format on its head (and spins it around a few times).
The aim was to get people to do something different, something fun whilst they discovered more about mN.
We believe there are always new ways to do things. We believe there are no rules. We don’t expect everyone to like the our mN digital home but to date the site has attracted a large number of visitors, lots of media and blogger attention and sparked lively debate across the web about the use of play and discovery within interactive design.