Designer(s): Cuby Gerards, Karin Langeveld, Jordy van den Nieuwendijk, Marleen van den End, Ralph Blomberg, Netherlands
Category: Signs, Exhibits and POP Displays, Professional
About the Artist
Graphic Happiness is a exhibition on 100 years of dutch graphic design. It shows the work of Wim Crouwel, Dick Bruna, Anthon Beeke, Otto Treuman and many more.
It's about designers trying to find their happiness in their work, in graphic design. Just like a lot of people try to find their happiness in Las Vegas. That's why we made the signing with over 60 light boxes, inspired by the Las Vegas signs. It turned the exhibition into a light fest. We choose not to use any colour in the signing since the whole exhibition has a lot of colour because of the exhibited works.