Entry Title: "Visual identity for Valeur Absolue Fine Fragrances and Cosmetics brand"
Designer(s): CASA REX, Brazil
Company:CASA REX
Category: Logos, Trademarks and Symbols, Professional
About the Artist

Entry Description: The objective was to create a visual identity for the Swiss company Valeur Absolue that would invigorate the Fine Fragrances market. In order to achieve this, we utilised images related to the cosmetic sector, such as flowers and leaves; and by placing them out of their natural environment into a more unrealistic setting, we were able to accentuate their graphic characteristics. In this way we developed a graphic design that reinforces Valeur Absolue’s rejuvenation concept, whilst at the same time creating a unique identity.