"Visual identity for Valeur Absolue Fine Fragrances and Cosmetics brand"
Designer(s): CASA REX, Brazil
Category: Logos, Trademarks and Symbols, Professional
About the Artist
The objective was to create a visual identity for the Swiss company Valeur Absolue that
would invigorate the Fine Fragrances market. In order to achieve this, we utilised images
related to the cosmetic sector, such as flowers and leaves; and by placing them out of
their natural environment into a more unrealistic setting, we were able to accentuate
their graphic characteristics. In this way we developed a graphic design that reinforces
Valeur Absolue’s rejuvenation concept, whilst at the same time creating a unique identity.